Targeting local consumers does not mean losing non-local targets. In fact, it is better for you to master local consumers first. This step is also simpler than directly shooting non-local markets. You need to make sure that your ad’s accuracy really targets your neighbors. Additionally, you can also use geofencing advertising services to produce mobile ads that target your local customers.
Here’s are some marketing strategies that you can take:
Billboards are still effective
Even though the internet has mushroomed and everyone is connected, but roadside advertising is a marketing strategy that will not be timeless. Use marketing strategies through billboards because everyone will definitely read it, like it or not, until finally interested and buy your product.
Brochures in public places
Although it is often blamed as a traditional method, to this day many companies still do it because it is simple and effective. From a brochure that is divided into thousands of people, at least people become aware of your products in the city.
Be the sponsor of local events
Try to be able to spend a budget or role to sponsor local activities that invite many people. By displaying a company logo or a product image and a prominent tagline, your business or product will be known to people because it reads and enters their memories. This is one of the reasons companies are so enthusiastic about supporting events that bring a crowd.
Good logo and brands are important
A logo is a very important marker because it will create the identity of your product. A good branding about the logo will also guarantee the product dominates the market well. For example, the Aqua mineral water logo is so strong that some people refer to mineral drinks as Aqua.
The tagline is also very important to be made. The tagline not only makes products easy to remember but also conveys a strong message for every customer.
Local media must be your ally
Local media such as newspapers and radio are very effective in helping you control the local market because advertisements in this media will be seen by local people. People who read it are also more likely to be interested because what the ad offers is not far from where they live.